The Challenge
Cherish Estates of the Chesapeake, a woman-owned estate sale and home organization business, was launching from the ground up. While the founder had a logo concept in place, she needed a cohesive brand system that would reflect the trust, professionalism, and compassion her services embody. The challenge was to transform a simple starting point into a polished, versatile identity that could establish credibility in a competitive market and connect with clients during significant life transitions.
The Solution
Building on her logo, I developed a clean, professional brand identity system to bring her vision to life. I created a one-page brand guide to define her color palette, typography, and visual direction, ensuring consistency across all touchpoints. To support her launch, I designed a business card that balanced elegance and approachability, along with a custom email signature that reinforces her brand in every interaction. Each element was built with flexibility in mind, laying the groundwork for future collateral and digital presence as the business grows.
The Result
Though the brand is still in its creation stage, Cherish Estates of the Chesapeake now has a strong, cohesive foundation to launch with confidence. With a defined visual identity and professional client-facing materials in place, the business is positioned to build trust with its audience from day one and expand seamlessly into additional marketing channels.
Initial design assets for Cherished Estates