I’ve always been a dreamer. As a kid, I could spend hours sketching, imagining, and creating worlds out of thin air. That curiosity grew into a lifelong passion for helping people see what they can’t quite picture yet.

I’m Erin Zimmerman — a dreamer, creator, and visual storyteller. For over 20 years, I’ve been helping small businesses, nonprofits, and creatives bring their ideas to life — not just through design, but by shaping the vision behind the work. Whether it’s a brand identity, a community event, or a bold new direction for growth, I love taking a raw idea and giving it handles: boldening it, layering it, and making it tangible.

My background as both an artist and a designer means I see ideas differently — with both imagination and structure. That’s why I created my Dream It → See It → Shape It → Do It framework: to help people move from inspiration to action with clarity and creativity.

When I’m not dreaming up ideas for businesses, you’ll find me painting (often capturing the light and beauty in everyday life), practicing yoga, or spending time with my husband Donnie, our five kids, and our ever-entertaining pets on the Eastern Shore of Maryland.

Thanks for being here. Whether you’re ready to dream up something new, breathe life into a stuck idea, or simply get a fresh perspective on your business — you’re in the right place.